Bashing someone senseless with a garbage can?

I thought it was ridiculous. They should have approached the shopkeeper when the officer was there and basically shamed him into giving the bike to them. Assaulting the man and breaking into the shop was unjustified as was the lead gal's reaction to her "hero". Most women would be appalled by those events, not laughing all the way home.

The owner was being unreasonable.
The owner agreed to a fight.
The owner fell for the trick.

It was the only way to get that bike for Christmas. It was an necessary evil.
But I agree another method would have been better.

Yeah, that was really the only part of the movie I didn't like.

Just saw that scene and completely ruined the move especially when the dumb blonde says "that was amazing." Yeah, amazingly criminal. Then leaving an unconscious guy out in the snow. And this is a X-mas movie movie?

The fat prick deserved it. They should have smashed his face again while he was knocked out.

That guy was a jerk for no legitimate reason. I didn't feel bad for him. She overpaid for that bike, and he refused to give it to her when he was just getting a hair cut! It's not like he was out of town or anything.

Are you kidding? That guy took her money with promises to deliver this bike, then backs out and refuses to give her what she paid for. And he wasn't going to refund her money either! Who in hell does that? He had to have been the most corrupt seller outside of Craigslist! He deserved that garbage can beat down!

The most unrealistic part of the movie for me.
As other posters have said, the toy store owners' behaviour was completely unreasonable. It's hard to believe someone who owns a toy store and spends all day dealing with kids and parents would be such an a""hole.
Morgan's reaction, and in turn Jennifer's reaction to that were even more unbelievable. Like an earlier poster said, it would have played better if he'd just been shamed in to handing the bike over when the police came. Or better still if he'd come and given her the bike when she called him.
I get that we needed to see Morgan being a problem solver and coming to the rescue - surely pointing to the phone number while Jen was panicking would have been enough.
I think they tried to make it a funny moment but it didn't work, it just seemed like something out of a cartoon.