Five minutes in
I mean I wasn't expecting much of this movie, and I fear to see how badly they misuse the immense talent of Richard Ayoade, but my God! Was the movie financed entirely by Costco or what?
When placement advertising is THIS blatant, to the point where it dominates the story right off the bat, it MUST have a negative effect. Surely viewers resent it? This kind of thing makes me less likely to shop there, not more. I hope I'm not alone in that.