MovieChat Forums > Ghostbusters (2016) Discussion > question about product placements...

question about product placements...


does anyone know approximately how much a movie gets for a product placement? I'd imagine it would differ from film to film. GB seems to have LOTS of them and I'd think it'd help recover some of their losses. That times square scene alone (billboards for twinkles, Papa Johns's etc) must've been worth millions. It sounds like the following were "brand partners":

Papa John’s
Progressive
Hi-C
Orville Redenbacher’s
YoCrunch
Hostess
Dave & Buster’s.

source: https://hec.su/ele7

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Not all products seen in films are product placements though.

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