Practically no advertisements.
Going up against a stronger film (can't remember which one, maybe someone else here does).
Let Me In is hardly mainstream cinema.
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http://www.youtube.com/watch?v=0e3tGxnFKfE
http://tinyurl.com/LTROI-story
Yeah, I noticed that Overture Films isn't good at advertisement.
sharePerfect storm of negative factors.
Overture was going bankrupt and promotion suffered.
The makers of Case 39 saw an opportunity to finally release that movie due to this and it cut into the horror crowd that weekend with the advantage of a well known star.
The Social Network opened the same day and that drew in the audience for well-reviewed movies with much better advertising.
And finally, there is not really a huge audience for this story frankly. It had two shots at it and neither version did very well.
~Sig~
Proud member of the Facebook Let Me In group, DoYouLikeMe.proboards, abbyandowen.webs.com
Overture filed for bankruptcy about 6 months before the movie was released and sold their assets to Relativity. Relativity had nothing invested in Let Me In, so they considered it mostly a tax writeoff for their investment with almost no advertising (that meant anything was a profit.)
Most people expected Relativity to delay the release of Let Me In, but they had contracts with Hammer and Hammer was counting on the release to jump start their movie brand. Paramount saw all of this disarray, and decided to release Case 39 the same week. They had made the film years before -- it wasn't a great film, but had a semi-well-known cast (Renee Zellweger) which played well in advertisements.
In October, horror movies only have a week to make it or break it. Let Me In did not make it.
👿 I know something you don't know ... I am ambidextrous!
It's so weird to think about how long ago all that was, but it's rad seeing you all still here talking about it (my old name was imnotazombie, i definitely recognize some of you :p). Personally, I remember seeing ads on tv every three seconds, but it seems like the weekend was too loaded. But also horror wasn't really doing all that well back then. It feels like this year with movies like It Follows and Babadook that quality horror is going to be able to stand a chance. Not because those movies made more money necessarily, I think they just had more evolved distribution strategies.
share(my old name was imnotazombie, i definitely recognize some of you
In part it was due to rampant bad ratings on IMDB from fans of the original movie who had actually never seen the new one. After opening the IMDB rating was around 4.0, and did not rise up until weeks later when IMDB was able to weed out the fake ratings. Hopefully that cannot happen any more.
shareIn part it was due to rampant bad ratings on IMDB from fans of the original movie who had actually never seen the new one. After opening the IMDB rating was around 4.0, and did not rise up until weeks later when IMDB was able to weed out the fake ratings. Hopefully that cannot happen any more.
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because it sucks.