It's not an opinion, it's objective statistics. LTROI was the first Swedish film in over twenty years to get an international theatrical release.
I guess I'm trying to figure out who it's a "big deal" with. It wasn't Swedish critics or Swedish movie goers. It wasn't international audiences since it only managed 11 million from getting an international theatrical release. As It Is In Heaven, another Swedish film released that same year, made over 36 million internationally. So LTROI wasn't even the only Swedish movie to get an international release that year.
Do you mean LTROI was one of several "big deals" maybe? The Girl with the Dragon Tattoo was released the very next year and made over 100 million. I think you are exaggerating.
The overwhelming majority of people aren't interested in foreign films. That will always be the main obstacle. For LTROI to be even noticed period outside of Sweden it needed to go above and beyond. But there was never any chance that a Swedish-language film based on an obscure source material (in comparison the 'Dragon Tattoo' books were huge international successes) would ever become a big blockbuster and to suggest it could have happened is disingenuous.
Well just comparing it with As It Is In Heaven demonstrates that a Swedish film released in 2008 could at least manage 36 million so LTROI didn't do any box office numbers that maximized the potential. And of course the Girl films showed what the box office potential really was for a Swedish film the very next year. The 100 Year Old Man recently made over 50 million as well.
LMI being a flop isn't proof that any version will flop it's just evidence that no one at Hammer knew what they were doing. Which is probably why they're still doing remakes and DTV crap.
You do know the Swedish producers of LTROI were involved with LMI too, right?
If you are talking about marketing, maybe Hammer isn't good at that, but LMI was a critically acclaimed movie. So by the standard we believe somehow measures art, they were successful at making a good movie and it failed to garner an audience. When it happens twice, the excuses start to pile up. That's the sort of thing TV networks notice.
You say two films as if one wasn't a foreign film from a country with less than ten million people that hadn't produced a film to garner an international theatrical release in over twenty years. You're suggesting that both received the level of same of exposure and promotion and were made available to the same amount of people.
The fact that they were two movies with different situations and both failed is the
reason it appears the story is not mainstream. The Swedish producers wanted an English language version for the reason you state, and that didn't work either. Not to mention that other Swedish language films have gotten a much bigger audience (bigger than LMI even) so the potential was there.
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