Have you seen it???

yep, waited in line for premiere tickets last Saturday. My wife hoped for celebrity spotting. She greeted friendly Anne Heche from five feet away signing autographs at the theater entrance, and saw bouncy Ashton give his intro and Q and A. Demi Moore looked our way for three scary seconds across the theater.

I may just be jealous of the young and promiscuous, but the Ashton character was as vapid and frustrating a gigolo as his jilted lovers said he was, and the movie didn't get any more interesting than he did. They tried to have him grow a personality, but he stayed a dummy, albeit a more experienced dummy by the end. I guess I do wonder if there are guys who reliably pick up attractive women for sex in seconds flat, and if there are attractive sane women who are willing to be picked up for sex by strangers in seconds flat, but I suspect there aren't. After that incredible social stunt, watching the characters grind out their unhappy relationships was a chore.

My wife did like it. Chick flick with a sick and twisted version of romance?

I was at the premiere also. I did not like the movie much at all. I thought there was probably too much sex in it; it became redundant. I got pretty bored. It wasn't nearly as funny as I thought it would be. I wouldn't recommend it. Kutcher and Heche looked really good though.

I went to the premiere also and didnt care much for the film. Not to say that it was awful, but there was nothing all too interesting in the story. And, as another poster mentioned, although they attempted to make Ashton Kutcher's character develop, he never truly became a likeable person who i ever really gave a damn about.
...It also didnt help to see this movie while sitting next to you mom ...awkward...

Saw it at EIFF today and didn't much care for it.

Kutcher plays his role well but there was too much sex, not enough jokes, and as said above, very little character development. In fact, Kutcher is almost too good in his role, because by the time his world comes crashing down around him he's already established himself as too much of an a-hole for the audience to really care.

Seems that it is another disappointing remake. I recommend the original, Hors de Prix, co-starring the actress who most people know as 'Amelie'. The script is witty and the characters come across very well (the main guy I think is also a stand-up comedian).