‘Scream’ Hitting Loud Pitch With $36M 4-Day
https://deadline.com/2022/01/scream-spider-man-weekend-box-office-mlk-1234912797/
We can complain about omicron. But I wouldn’t necessarily complain that the variant is spoiling the top films at the box office, as Paramount/Spyglass Media’s Scream had a robust first day of $13.3M (including $3.5M Thursday previews) on its way to a $31.5M 3-day and $36M 4-day at 3,664 theaters.
EntTelligence box office analytics firm reports that 1M people have watched Scream so far, including 250K from Thursday night previews.