Smart man.

I've already seen shocked and disgusted reactions to the trailer from the existing fandom.

Low brow trailers can be a good selling tool towards children, but when such are made of an existing franchise, that has been considered "classy"?

It might have been a better idea to make a "Shrek" variant of Paddington instead, a parody spoof instead of tarnishing the real thing.

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He probably still got paid for his time so thats okay.

http://www.kontentport.com/colin-firth-leaves-paddington-766.html

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