The movie cost $150 million to make, not $100 million. Here is the box office breakdown:
http://www.boxofficemojo.com/movies/?id=darkshadows.htm
The movie flopped in the U.S.. The target audience for this movie (besides the obvious Burton kool-ade drinkers) was the fan base for the original series. Why else would you make a movie based on a 1960's horror soap known mostly in the U.S.? A large number of fans of the original series hated this movie because Burton turned it into a puerile, juvenile poorly written mish-mash that was nowhere even close to the spirit of the original.
Burton and Depp swore that they were fans of the original and said that they were doing a respectful homage. They obviously lied, opting instead for appealing to the lowest common denominator. Burton, a few months back, claimed that the movie flopped in the U.S. because the original series was "too obscure". That is complete and utter B.S. because there are still many, many fans of the original if you go to the numerous Dark Shadows forums. Burton simply made what HE wanted instead of what the target audience in greater part wanted. The only reason this movie didn't stink-bomb entirely is due to Burton's fan base in Europe. If you look at the numbers on the Box Office Mojo page, the ticket sales were double in the European market over what they were domestically.
As for the movie's profit margin, I have been told numerous times that the general rule of thumb is that a movie has to more than double its production budget BEFORE it shows a profit. This is due to a large marketing and distribution cost. This topic was already discussed ad nauseum on the Mad Max: Fury Road board.
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