MovieChat Forums > Kitchen Nightmares (2007) Discussion > Why didn't they change the name of Char...

Why didn't they change the name of Charlie's Italian restaurant


You'd think since Tatianna took complete control after Ramsay left her and said " There is no more Charlie's..it's your restaurant now "

Why didn't she change the name to Tatiana 's

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It's all about branding and name recognition in a business like that. Just because Gordon said that doesn't mean that the town of potential customers knows that. they could have thought that Charlie's had closed and there was this new place called Tatiana's that opened up after GR and KN came to town.

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But aren't the town of "potential" customers not coming in the first place because they have name recognition of the place being a disaster?

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I ate there before and after. Both times sucked, but there was a lot of improvement after Ramsay.

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