In a quite clever way WB has upped the performance for JL by upping the number of screens and the Box Office got a huge boost in domestic numbers. Screens expanded from 151 to 244 with an average of 130% increase over day-to-day returns.
Nice maneuver. There is still life in JL after all.
Last three weekend ranks are 27, 31, 27. Gross is $306,788. Why is it even playing anymore?
shareit reeks of desperation.
shareThey get money and they maintain something more, Relevancy which is a currency that WB/DC very much needs to exploit to their benefit.
The Intellectual Property of JL is damaged and one way to fight back is to keep themselves highly visible. No doubt WB/DC had a marketing plan in place based on JL succeeding that may have been scuttled. I'm pretty sure they thought JL would have had long and strong legs.
The upcoming 10th Anniversary of the Dark Knight Returns will be acknowledged with a limited release in theaters and the only DCEU movie on their release slate for 2018 I think is Jason Mamoa's Aquaman. Other than that Marvel/Disney owns all of 2018 with some pretty high profile releases.
I can«t blame them. I would do the same thing. If the product fails to deliever, keeping it visible is the sure way to milk it anyway possible.
BP, Antman and the Wasp and IW. 3 sure hit movies.
The Intellectual Property of JL is damaged and one way to fight back is to keep themselves highly visible.
No News is NOT Good News. Even if the product is perceived to be "Bad" keeping it in the public's view slowly turns the tide in favor of the product. I'm not talking about so bad it's good either. William Hung was a train wreck but stayed relevant for similar reasons, visibility and novelty.
Not a fan of this type of Guerilla Marketing but it works.