ICYMI, On this day in History 01/21/2018
Without getting into a long drawn out analysis these two figures in comparison show just why Marvel/Disney and DC/Warner can not afford to be in a running competition with each other.
Weekend performance Jan 19-21:
Thor:Ragnarok: $234,516 Week 12
Justice League: $126,109 Week 10
For domestic box offices and even with all of the films that were released since 11/17/2017 these two films basically cannibalized each other. A larger domestic audience would have turned out for JL if T:R was not running in theaters and T:R would have maintained a much stronger hold if J:L hadn't been released so close to Thor.
As a stand-alone or one-off movie that Justice League has become even though it was not created to be that way, JL isn't a bad movie. T:R wasn't a must see event movie but J:L was intended to be and wasn't. The premature manipulation of bringing DC's Holy Trinity together in BvS along with piling on the Death of Superman before J:L was a tactical mistake by Warner.
I still can't figure out why J:L is performing so poorly (in respect to T:R) by lagging behind almost 2:1 at this point in favor of T:R. It makes no sense that WW fans aren't falling in line to see Gal Gadot reprise her role. or why don't Flash Fans and Jason Mamoa fans plunk their dollars down to see JL? Can the internets explain this to me?