Got MUCH better with second viewing
First time I've seen it I probably went in with a different expectation. Bruno has always been more about exposing the shallow, fake world of fashion/celebrity news to me. Like in the earlier TV series. The movie, however, is almost 90% gay-jokes.
On a second viewing, with much lower expectations I admit, I found a whole lot of new material in the "10%" between the most obvious "Leck mein Schwanzenstummel!" humor. Subtle stuff that's almost as dense as the best parts in Borat.
Plus the more in-your-face parts are hilarious.
Overall, I kinda consider this a much better movie now. After all, it is truly unique as no other comedian could ever do this. Fun movie!
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Sarcasm is the grammar of the internet.