@garboventures
"There's a bit of a scandal brewing it seems about this. The Liverpool Echo reports that they have seen a memo from Peter Fincham, the BBC 1 controller, saying to scrap Lilies because the viewers were 'largely older and predominantly working-class.' It's created a stir and the BBC denies it etc. Wikipedia also says the show was axed for not attracting younger viewers. "
The problem is it isn't the first thing that springs to mind when a young viewer thinks "something to crash in front of". It's designed to cater for a younger audience, and it's plots and where they go could hold water with the younger audience too. The problem is, if it doesn't attract enough younger viewers, is that it isn't advertised the right way. Anyone remember the saga of Arrested Development? It was the show the US Fox network kept winning awards for, but could never get the advertising right. It was canned.
If the younger audience had a few hours with May, Ruby and Iris, and saw May especially sleeping with her boss, and the romance surrounding it, I'm sure they would have held that demographic better. All historical dramas tend to get pushed the same way (at least in Australia)- "a drama about such and such a time and these are the people who it's about". Like, for most younger people...who cares? It could be just group of actors and their director pontificating about issues that were relevant 80, 100, 200 years ago. Now, if you say "scandal" and you say WHY it's a scandal, you might have a better shot at hooking them.
I'm 22 and didn't see the first episode and the second one I only really hooked into about half way through. I was then glued. As I say, for viewers, it's probably a matter of ensuring exposure. And it sounds like in the UK at least the BBC pitted it against a youth magnet. So what REALLY did they expect?
reply
share