I think her looks improved as her character grew. We have to remember where she was in her life when she was hired by Sterling Cooper at the beginning of the show. Young, just out of secretarial school, presumably hadn’t left Brooklyn much, wet behind the ears, just “eager to help out” as Freddy Rumson once put it. As she found her footing and became more independent she grew as a person and her growing status gave her the confidence to make changes to her appearance, which she admittedly knew she had to do to play in the “boys club”; Joan reminded her of such on a few occasions. All the characters had moments when they were absolutely loathsome, and Peggy wasn’t spared of that either. But at the end she was attractive and I liked her; I’d argue she and Pete Campbell — ironic considering their history — evolved the most from the beginning of the show to the last episode.
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