Why I think Drive failed...
It's a show called Drive, about an illegal cross country race. The previews showed mostly people being involved in high speed pursuits. The focus on the show: People.
I'm a car guy, I think that in the beginning that the show drew gearheads like me, and after seeing the first episode, stopped watching because cars were barely even mentioned. I wasn't looking for another '24,' I wanted something that was like a Miami Vice/Nash Bridges/Magnum PI/Dukes Of Hazard Car Chase for around half an hour.
They focused on people, driving horribly, except the guy with the Trans Am and the Lowrider, though those cars were still pushed into the background. Now if the mom stole her husband's Porsche, sticking a baby seat in the back, it would have made better TV.
Next time somebody tries and does a show about a cross-country race, make sure you focus on the cars as much as the people.