Not enough of a jerk
The problem with this comic premise is that we need to believe that the main character deserves a comeuppance. But Jack McCall isn't really enough of a jerk; he's a fast-talker, maybe a bit too much so, but not to the point that he really deserves the curse that's placed upon him--at least not to die once his thousand words are up (why couldn't he just go mute?). LIAR LIAR set up its protagonist's failings quite well--just one more reason why that's a better film.
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