Stupid Marketing

I think the cliche marketing really hurt this movie, I sure as hell didn't want to see it based on the poster.

"OMG PART TWO IS DARKER?? REALLY?? AND HE HAS A SWORD ON THE POSTER?? OMG SO DARK AND EDGY. LOOK AT THE COLOUR PALETTE, YOU KNOW THIS IS GONNA BE SO DARK AND VIOLENT!!!"

Marketing like that works for something like Harry Potter because there is a real sense of danger, characters can and do die. This doesn't work for Narnia because it's fantasy for Ned Flanders. It feels forced, desperate, and dishonest. Audiences are not stupid and I think they saw see through the manipulative marketing i.e. trying to make it look much darker just so they can get more returns cause it's trendy for movies to be "dark" and "edgy"

ZOMG HARRY POTTER PART 2 HAD HIM ALL ROUGH LOOKING AND HOLDING A SWORD. SO THAT MEANS IF WE DO THAT, WE'LL GET BIG RETURNS TOO!!!

I find these movies look most interesting when the marketing focuses on the characters and the fantasy world/elements and not on real world things like action or violence because these films don't feel like their grounded in our reality, everything feels soft, candy-coated, and disney-fied. I think the Voyage posters/displays look much more intriguing and to be frank, honest. It's not being presented as something it isn't.