Why this movie had so little success?

Are you really serious?!?!?!?

Is $340 million (not counting rentals, dvd sales, etc) chump change?

Or that an "Enchanted 2" is now in the works?!?!?!?
Happy New Year 2012!

Sorry OP, but Val is totally right. Enchanted a huge success considering that it was a film aimed at both children and adults, and those types of films rarely surpass $100 million. You act like it was just another of the many animated Disney/Pixar features that we've been given over the years, when in fact it's an entirely new type of film (part animated and part live action). I remember reading that "Enchanted" was the second highest grossing Thanksgiving opening after "Toy Story 2", not to mention being the most critically acclaimed live-action Disney film (I think it has something like a 92% approval rating on Rotten Tomatoes, which doesn't happen often). Honestly, you're the first person I've ever come across who doesn't think of "Enchanted" as being an enormous box office success.

http://25.media.tumblr.com/tumblr_lpydj8CqLx1qazkdco1_500.gif

Seeing that Disney has owned Pixar since 2006, and a 400 percent return on an investment is nothing to cry about, I don’t know what Daannny is going on about.

This is according to Wikipedia:

Critical response

The film received very positive reviews from critics. As of March 2012, the movie review aggregate website Rotten Tomatoes had tallied the film at an overall 93% approval rating (based on 156 reviews, with 148 "fresh" and 12 "rotten"),while Metacritic gave it a 75% rating based on 32 reviews. Rotten Tomatoes ranked the film as the ninth best reviewed film in wide release of 2007 and named it the best family film of 2007.

Positive reviews praised the film's take on a classic Disney story, its comedy and musical numbers as well as the performance of its lead actress, Amy Adams. Roger Ebert of Chicago Sun-Times gave the film three stars out of four, describing it as a "heart-winning musical comedy that skips lightly and sprightly from the lily pads of hope to the manhole covers of actuality" and one that "has a Disney willingness to allow fantasy into life". Film critics of Variety and LA Weekly remarked on the film's ability to cater for all ages. LA Weekly described the film as "the sort of buoyant, all-ages entertainment that Hollywood has been laboring to revive in recent years (most recently with Hairspray) but hasn't managed to get right until now", while Todd McCarthy of Variety commented, "More than Disney's strictly animated product, Enchanted, in the manner of the vast majority of Hollywood films made until the '60s, is a film aimed at the entire population – niches be damned. It simply aims to please, without pandering, without vulgarity, without sops to pop-culture fads, and to pull this off today is no small feat." Enchanted was the Broadcast Film Critics Association's choice for Best Family Film of 2007, while Carrie Rickey of The Philadelphia Inquirer named it the 4th best film of 2007.

Rolling Stone, Premiere, USA Today, and The Boston Globe all gave the film three out of four, while Baltimore Sun gave the film a B grade. They cited that although the story is relatively predictable, the way in which the predictability of the film is part of the story, the amazingly extravagant musical numbers, along with the way in which Disney pokes fun at its traditional line of animated movies outweighs any squabbles about storyline or being unsure of what age bracket the film is made for. Michael Sragow of Baltimore Sun remarked that the film's "piquant idea and enough good jokes to overcome its uneven movie-making and uncertain tone", while Claudia Puig of USA Today stated that "though it's a fairly predictable fish-out-of-water tale (actually a princess-out-of-storybook saga), the casting is so perfect that it takes what could have been a ho-hum idea and renders it magical."

Amy Adams herself garnered many favorable reviews. Reviewers praised her singing ability. and asserted that her performance, which was compared by some to her Academy Award-nominated performance in Junebug, has made Adams a movie star, likening it to Mary Poppins' effect on Julie Andrews' career. Similarly, film critics Richard Roeper and Michael Phillips, who gave the film positive reviews on At the Movies with Ebert & Roeper, emphasized the effect of Adams' performance on the film with remarks like "Amy Adams is this movie" and "Amy Adams shows how to make a comic cliché work like magic." However, both agreed that the final sequence involving the computer-generated dragon of Narissa "bogged down" the film,

Box office performance

Enchanted earned $7,967,766 on the day of its release in the United States, placing at #1. It was also placed at #1 on Thanksgiving Day, earning $6,652,198 to bring its two-day total to $14.6 million. The film grossed $14.4 million on the following day, bringing its total haul to $29.0 million placing ahead of other contenders. Enchanted made $34.4 million on the Friday-Sunday period in 3,730 theaters for a per location average of $9,472 and $49.1 million over the five-day Thanksgiving holiday in 3,730 theaters for a per location average of $13,153. Its earnings over the five-day holiday exceeded projections by $7 million. Ranking as the second-highest Thanksgiving opening after Toy Story 2, which earned $80.1 million over the five-day holiday in 1999, Enchanted is the first film to open at #1 on the Thanksgiving frame in the 21st century.[66]

In its second weekend, Enchanted was also the #1 film, grossing a further $16,403,316 at 3,730 locations for a per theater average of $4,397. It dropped to #2 in its third weekend, with a gross of $10,709,515 in 3,520 theaters for a per theater average of $3,042. It finished its fourth weekend at #4 with a gross of $5,533,884 in 3,066 locations for a per theater average of $1,804. Enchanted earned a gross of $127,807,262 in the United States and Canada as well a total of $340,487,652 worldwide. It was the 15th highest-grossing film worldwide released in 2007.

Awards

In total, Enchanted was nominated for 19 awards presented by various critics associations and movie industry groups, five of which it won: Best Live Action Family Film at the 8th Phoenix Film Critics Society Awards, Best Family Film at the 13th Critics' Choice Awards, notably beating out Harry Potter and the Order of the Phoenix, and three Saturn Awards: Best Fantasy Film, Best Actress for Amy Adams, and Best Music for Alan Menken.

Enchanted dominated the Best Original Song category at the 80th Academy Awards with three nominations but did not win. The nominated songs were "Happy Working Song", "So Close" and "That's How You Know", all three of which were written by composer Alan Menken and lyricist Stephen Schwartz. "That's How You Know" was also nominated at the 65th Golden Globe Awards for Best Original Song and the film's lead actress, Amy Adams, was nominated in the category of Golden Globe Award for Best Actress – Motion Picture Musical or Comedy.

At the 13th Critics' Choice Awards, Adams was nominated for Best Actress, Menken was nominated for his film score in the category of Best Composer and "That's How You Know" was nominated for Best Song. Enchanted received two nominations at the 12th Satellite Awards: Best Actress – Musical or Comedy for Amy Adams' performance and Best Visual Effects for the visual effects work done by Thomas Schelesny, Matt Jacobs and Tom Gibbons. Gibbons, along with James W. Brown, David Richard Nelson and John Koester, were nominated for a Visual Effects Society Award in the Outstanding Animated Character in a Live Action Motion Picture category for the animated chipmunk, Pip. Costume designer Mona May received a nomination in the category of Excellence in Fantasy Film at the 10th Costume Designers Guild Awards but lost to The Golden Compass, while music editors Kenneth Karman, Jermey Raub and Joanie Diener were nominated for a Golden Reel Award in the category of Best Sound Editing: Music in a Musical Feature Film.

The film also received three nominations at the MTV Movie Awards and four nominations at the Teen Choice Awards, which are voted upon by the general public. The three MTV Movie Award nominations were Best Female performance (for Amy Adams), Best Comedic Performance (for Amy Adams) and Best Kiss (for Amy Adams and Patrick Dempsey). The nominations at the Teen Choice Awards were Choice Movie: Chick Flick, Choice Movie Actress: Comedy (for Amy Adams), Choice Movie Actor: Comedy (for James Marsden), and Choice Movie: Villain (for Susan Sarandon). Menken and Schwartz were nominated twice at the 51st Grammy Awards in the category of Best Song Written for Motion Picture, Television or Other Visual Media for "Ever Ever After" and "That's How You Know". For its trailer, the film received a 2008 Golden Trailer Award for Best Animation/Family feature film preview.

Enchanted is a flawless movie: it's funny, it's touching, it's thoroughly entertaining both for kids and adults and really shows off Amy Adams' talents as a stellar actress; whereas Cars was terrible (by Pixar's incredibly high standards). The only reason Cars made so much money is because of all the merchandising income. The movie itself only made $240M, which is $100M less than Enchanted.

You're absolutely right. Enchanted was given a lot less advertising and marketing than the pixar films.

Cinderella (2015) made over $500 million.
Enchanted did alright with just about $340 million.
(It's impossible for me to find adjusted for inflation numbers.)

A limitation with Enchanted for me was the mixing of an animated princess fantasy (which became live action) with gritty New York.
Maybe that jarring blend limited the appeal of Enchanted compared with Cinderella.

BB ;-)

it is just in my opinion - imo - 🌈

What are you talking about? It made money.