Bob Dobbs?
When you take the 'Raural Race' side mission in Rockwell. The game will instruct you to go to about two of Bob Dobb's building on the main drag of this town.
BOB DOBBS of the Sub-Genius american religion fame.
Anyway, I wwas wondering why the game used the Bobb Dobbs reference when I could only ssee that those buyilkdinbg were just either a Barber Shop, a Bakery and a Clothing store.