Stupid mistake to RENAME Iofur Raknison
He's the armoured bear king who badly wanted a real daemon and who got Iorek Byrnison exiled, but he's not known as Iofur in the movie, he was given a name that's so different as to be forgettable, even though the two names I've mentioned are COMPLETELY DIFFERENT ALREADY.
This is a stupid Hollywood trick to rename characters so as not to confuse dense audiences, it's so tedious.