The decision should haunt him, as it killed the show.
Ratings were already slipping at the time, that's true, but that had to do with the repetitive storylines in season 3 and the lackluster drama going on compared to the fireworks of seasons 1 and 2. I remember watching season 3 live and on the message boards there was a general feeling of malaise until Caitlin showed up and things got slightly more interesting. By the time the season actually started gaining any momentum, it was nearly over and suddenly they killed off the most popular character on the show, as if perhaps amping up their storylines for season 4 would have been too unreasonable. No, just best to go for the big shock now and not worry about the fact you killed off your main story generator until you've already done it.
A LOT of people complained about Marissa, but that was not the point. She provided the drama 90% of the time and the actual compelling stories revolved around her. The only stories the other characters had that even compared were Kirsten's alcoholism and Julie's marital issues. Yes, some people didn't care for how damsel-in-distress she always was and how she seemed deliberately naive to the repercussions of her actions at times, but Mischa had so much chemistry with everyone on screen and, coupled with her storylines, was the most compelling character.
It was monumentally stupid to kill her off, and at the time I just remember wondering how they'd keep people interested in the show. As it turns out, they couldn't.
I fully believe had they kept Mischa around and made season 4 have the same dramatic fireworks of season 1, the show would have recovered from any ratings slump or eventually stabilized and been fine airing on a certain night which would have enabled it to continue for a few more seasons. The series had the potential to go on for at least six seasons, but they effectively killed the show when they killed Marissa. As the man responsible for running my show into the ground and making everyone lose their jobs, you can bet it would haunt me.
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