Lots of actors don't cheat and act like teenaged boys on Viagra, just as often too, I daresay. I'm a huge Jimmy Stewart fan, and he's quite well-known for being faithful to his wife for decades. Same for Robert Redford, Paul Newman, and many others. We hear about the famous affairs and cheating and scandals because these people are famous and because, let's face it, we love to wallow in other peoples' misdeeds.
In my opinion, I think Society allows itself to take a moral high ground and people feel all better about themselves when they see scandal elsewhere with the Privileged and Famous.
Part 2 of that is money. Virtue and Faithfulness never sold a bunch of newspapers, magazines or air time. Who will pay to watch an old marry couple at home watching Little House on the Prairie? Bah, but they will pay big bucks to see Mob Wives be unfaithful with tuna fish who are undergoing gender reassignment and live on sheep farms in Alaska!
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