So why was it so effective....?
As with most of the Brits here, this scared the living daylights out of me. Doing the maths, i was like nine when i watched this. What the??? How can they do that to a kid??? XD
Nah....truly classic moment in British TV history. There are not a lot of memorable moments in life let alone one inspired by a one-off, 90 minutes TV show....Anyway, i wasn't really fooled, even though I actually needed the comfort of watching the ending credits....:-)
So why was it so effective as both horror and spoof. We weren't just gullible! Below are some of the points i can think of....
1) The absence of any hype and anticipation. I remember there were some TV ads shown a couple of days before, but this was nothing unusual. In fact, this probably reinforces the perception of it being a documentary.
2) The ingenious cast of Michael Parkinson (a chat show host) and Sarah Greene (a kids show host). Yes it was that baddd. I actually watched "Going Live" every morning and definitely expecting something lighthearted from the show.
3) Michael Parkinson's studio setting which made the whole thing look more like Crimewatch then a drama. It was also before the reality tv craze, so anything which which was reality tv seemed real!
4) Perhaps the most effective idea was to place the haunting at a council house. I'm sure most Brits, except for the very rich, can relate to this setting. The living room, stairways, and even the front door all created an eerie sense of familiarity. It could very well have been my house that was filmed. Fortunately, my central heating doesn't make noises....
5) The 90s were very different from today. It was a time when British TV casually showed documentaries like "Strange but True", and I remember there was even a show that featured a panel of experts discussing UFOs. It was also the time when shows like X-files drew the most attention. What's more, there was little attempt at skepticism, or criticism of factual content in those days. Because of this, it's unlikely that anyone could ever pull this off again. Richard Dawkins will be happy to know that we are now a lot less susceptible to this kind of thing or TV for that matter.
Regards,
Dave