I love Breaking Bad, but I think most of the allure has to do with the cool beats it hit, the plethora of badass moments, the fact that something big felt like it was constantly happening, and the tension-filled cliffhangers that always had me wondering what's going to happen next. It never actually made me think a whole lot, though. What you saw was more or less what you got. And a lot of what you got, while cool-looking and fun, was often very silly and unrealistic. The head on the turtle, for instance, or that two-face moment with Gus, or those comic book-ish hitman brothers, or all the big and elaborate plans the characters would come up with, or Saul Goodman (just generally), et cetera. Again, entertaining to watch. But it never felt particularly deep or impactful to me.
There was something very real-feeling about the Sopranoes, however. It almost felt like I was watching actual people (I got a similar feeling with The Wire). And it felt like the hand guiding their stories had snuck in symbolism and messages about life, culture, masculinity, psychology, society, etc behind every bit of it. It was so rich with complex, thought-provoking elements. And, of course, it also had those same sorts of adrenaline-filled badass moments that Breaking Bad did. Only more spaced apart and more subtly arrived at.
As for why people are ranking Breaking Bad higher on various lists? Because more have seen it, probably. They've had easy access to it from AMC and Netflix for years. More people have those than they do HBO. And both AMC and Netflix still have big advertisements always showing the series off (does HBO ever even mention The Sopranoes anymore?). Not to mention it's newer. So it's gotten free publicity from the likes of reaction channels, YouTube reviewers, and so on. More people seeing it (especially internet-aged users) equates to more votes. And votes matter (look at the otherwise inexplicable rise of cheesy Bollywood films on the IMDb Top 250 lol). That's my guess.
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