MovieChat Forums > Treasure Planet (2002) Discussion > Why did it fail at the box offices?

Why did it fail at the box offices?


I don't understand, because everything was great about this movie.

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Two words: Poor. Marketing.
(Bonus words: coming out at the same time as bigger, more-hyped movies like Harry Potter.)

Supermodels...spoiled stupid little stick figures mit poofy lips who sink only about zemselves.

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i saw it at the teater when it came out and I was 7 even then I didn't like it that much...maybe not as bad as lilo and stitch but it was kinda gay.

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When I saw Treasure Planet back in 2002, I thought it was awesome! I didn't understand why it flop either and Disney didn't ended their 2-D animation until two years later after that when Home on the Range was release.

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Because I was only twelve and I did not embark on a massive crusade to show people how awesome this movie is!

I've been doing it ever since. The conversions are in the dozens.

Knowledge is power. Power corrupts.
Study hard. Be evil.

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I know this comment is super old, but lilo and stitch was awesome, so there. :)

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I agree w/ the poster who's reply was marketing. A lot of films flop at the box office because of poor marketing-- it's unfortunate, but true.

I was 16 when this film came out and my brother was 14, we both LOVED it in the cinema and bought it thereafter on dvd.

Indeed he has no improper pride. He is perfectly amiable. - P&P

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lol Poor marketing? The film had a $40 million+ advertising budget and promotional tie-ins with McDonalds and Pepsi. Traditional animation in the U.S was on its last legs when this film came out and U.S audiences were moving toward CGI.

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Brother Bear was still a hit...

But now that you mention, it wasn't much of a hit in the US, but in Europe.

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If they spent so much on advertising but so few people have even heard of it then it suggests great incompetence in marketing. I saw Harry Potter and Lord of the Rings which were apparently released around the same time and I never even saw a trailer in the cinema. At the time I had a 6 year old son and 3 year old daughter who loved it on video, I am just sorry we missed seeing it at the cinema.

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I blame it on competing with Spirited Away. Also, Jim was a little ball of angst and kind of obnoxious. Plus, the vast majority of the critical reviews were mediocre at best. And, there's the whole "let's zoom through space on a ship without a contained oxygen source! Yay!' aspect of the movie. The animation was great, but the execution was questionable. Not the worst movie Disney has ever made, but certainly not the best.

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I doubt twelve-year-old kids are complaining about flying through space without oxygen masks.

If you want the 'technical' reason, it's because it is in 'another dimension' where one can breath in outer space and fly through the tail of a comet.


Jim wasn't angsty but for the first ten or fifteen minutes of the movie, and his reasons were understandable.
Also, every time he was upset throughout the rest of the movie (about-- what, twice?) it was COMPLETELY understandable and lead, at least once, into a great speech.

Maybe you should watch it, again. I was completely stunned the second time I watched this.
Just pay attention to everything, listen to all the words. It's a great movie.

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yea i don;t understand people, even myself. in the past 5 days ive watched this film about 6 times... for some reason im just so addicted to it atm

_
no regrets

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There was a backlash when animated films like Shrek started becoming the new flavor. Treasure Planet is the perfect hybrid of 2-D and 3-D animation. I think the way they flipped Treasure Island into space (esp Silver as a cyborg!) is brilliantly clever. I love this movie!

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I thought this movie was very well done, I absolutely loved it when it came out onto dvd. I thought film was the perfect combination between story telling, 3-D and 2-D animation. Unfortunately it wasn't advertised much in New Zealand but I guess in a way the lack of advertising added to the charm of Treasure Planet.

I notice that alot of films that are coming out these days are being over advertised, you expect one thing and then you get something different to what was advertised etc.

I recon that trailers for films these days are actually better than the films themselves, they should start giving away oscars for the best trailers.




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Do you know 'Poochie' from The Simpsons? Then you know why T.P. failed. With the except that in The Simpsons it was meant satirical.

A wannabe cool rebellious-space-surfing-grinding-skaterkid wiping the wooden floors on an interstellar spaceship with FTL propulsion is not cool.

Either too much scifi for a pirate movie, or too much hyped pirate stupidity in a scifi movie.

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Here's a question: Was this movie a bigger bomb than Fantasia?

The trivia section calls TP "Disney's biggest financial loss."

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In terms of money spent vs. money received, yeah. Although I don't know how to calculate Fantasia's losses in 2002 dollars.

Supermodels...spoiled stupid little stick figures mit poofy lips who sink only about zemselves.

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I imagine that its because the movie was a steampunk version of Treasure Island, that was trying to appeal to children. Most people who are 8-14 yrs old don't really appreciate it. Not to mention other people are focusing on the scientific flaws of this specific movie(which you don't see with other steampunk influenced movies like Stardust). I honestly think this movies is awesome, it just didn't appeal to the right demographic at the time.

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This movie had the same marketing problem as Titan A.E. - the demographic who would've enjoyed it the most and at whom the marketing was directed (8-12 yr old boys) decided not to go since hand-drawn animation is [sarcasm set to on] obviously only used for telling stories to 4-year-olds and CG animation is so much more mature in every respect.

I've been an animation fan all my life, and when this movie came out (I was 23), I went and saw it in the theater and loved it.

I can't tell you how sad/annoyed/eye-rollingly irritated I get when someone will refuse to watch a movie because "it's a cartoon" and therefore not good enough to satisfy their sophisticated palette and then, in their very next breath, that same someone will rave about how funny the latest Shrek movie was.

Not saying, obviously, that CG can't produce amazing movies, just that to dismiss a film and deem it of no merit based solely on the medium in which it was produced demonstrates a level of ignorance bordering on the imbecilic.


"I don't have to blow up everything I see. I just like to." - Kell Tainer

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Tell me about it. The attitude often extends to CGI as well--my brother is convinced that Toy Story 3 is just a kid's movie, and its box-office success is due to parents tagging along to the theaters. While partly true, that is by no means the WHOLE truth.

Supermodels...spoiled stupid little stick figures mit poofy lips who sink only about zemselves.

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I wouldn't say because of the 2-D animation, it was likely because Harry Potter and the Chamber of Secrets came out the same day Treasure Planet did, and they're both family movies. If Treasure Planet came out a different weekend, it probably would have had a better chance of becoming more of a box office hit. It's not the only time an awesome movie came out the same day as another awesome one did.

~~~~~~~~~~~~
"On the contary, the game's not over yet!"
-Basil from The Great Mouse Detective

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