Why women love Chad...
Women love Chad (until he shows his true colors) because they love confidence in men. Women love a man that has power and confidence because (most women) want a man to be the leader in the relationship. This does not mean they want to be doormats, not at all. However, most women want to feel safe and secure in the arms of the man they love, and confident, powerful men give them this feeling in spades.
Women also, far more than men, believe that change can occur in human beings. Many women see men as "projects" that can be fun to undertake and rewarding to accomplish. In some cases, they are quite successful in undertaking these projects. For example, a woman may meet a man that is a "diamond in the rough". He's smart, funny, but a bit clueless and totally lost as it pertains to fashion. Some men, because they are lost in their studies or their job, don't pay a lot of attention to their looks and their wardrobe. When a woman finds this man, she sees the potential and she begins to work on him - changing his clothing, making him get his hair cut (and styled right) and making him get the damn wagon wheel coffee table out of his apartment (along with the Budweiser neon sign over the wet bar) [When Harry Met Sally folk will get the reference here]. In these cases, their work pays off, but unfortunately many women believe that they can extend this success to changing a man's basic NATURE... wrong. People (basically) do not change. Men may appear to change when they are in "courting" mode, but once the fish is hooked expect them to fall back into their old routine (whatever that is).
If a woman was able to "change" Chad, that would be the ultimate "get", the ultimate achievement. She would be such an AMAZING woman that the power of her awesomeness was able to change even a cad like Chad. This is why some women marry guys like Ted Bundy in prison... it's the ultimate "fixer-upper"! If a woman could "tame" Ted Bundy, that would make her the most awesome woman of all time. Many women love this type of thing, they love to think that they are so incredible they can make a "bad boy" mend his naughty ways. It's self-esteem thing. It works the other way too, for men getting the hottest woman is a self-esteem thing. It's just that women are more actualized humans and they value things beyond looks. Safety and security are tops on most women's lists, when they get over 21, and a guy that can provide that is very attractive. A guy like Chad is always going to bring home the bacon, and so he *seems* like a guy that can provide safety and security, but that is an illusion because he will never be faithful. However, a lot of women will persist in believing that they can "change" Chad, and that is why he will never run out of victims.
Howard, in my opinion, is less honest and more screwed up than Chad. Chad doesn't even realize how evil he is, and he's not even CAPABLE of real, decent human emotions, but Howard is. Howard is far less honest than Chad as it pertains to his OWN nature, the reality of his own personality. This happens to many men who are unable to woo a woman. They think being "nice" is the key, and certainly many women like "nice" men, if they are also confident. However, a man with no backbone, with no confidence, with no strength of character can be the nicest guy in the world, and he will never attract a woman. Being nice is great, if it's *one* of your personality traits, but if it's your *defining* personality trait, to the detriment of all others... forget it if you want to woo a woman. Women are just like men, they want to be with a desirable man because it makes them feel desirable. If a guy is completely undesirable then he can be the "nicest" guy of all time and it won't do him a bit of good. Men often complain that women don't like "nice" men. Wrong, women love a nice guy, if he is also confident and powerful. How many guys like "nice" women if they are ugly? Yeah, not many... so guys stop griping about women not liking nice men, it makes you sound like a hypocrite!
A blend of Howard and Chad would get women squirming (in a good way) every time, but it would have to be the right blend. He would have to have the looks, power and confidence of Chad and the ability to experience real human emotion like Howard. This man would NOT have the misogynistic tendencies of Chad or the begging, whining, clueless traits of Howard.
It is not hard to figure out what women want, it hasn't (basically) changed for thousands of years... power, confidence, good looks (don't hurt) and sincerity. Guys who use niceness exclusively as a attractant are no less dishonest than guys who use looks or money. Both types of men are using manipulation to get what they want and women (most of the time) can see right through that. Women are rarely fooled as Christine was, they know the score, but they doggedly believe in their own ability to "change" this bad boy. If a woman chooses Chad, at least she gets good looks, confidence and power from the guy. If a woman hooks up with Howard... what does she (really) get? Howard isn't really nice, he uses that as a weapon in the same way Chad uses his looks, confidence and power.
"...nothing is left of me, each time I see her..." - Catullus