Does anyone remember Dawson's desktop?
It was a website made to look like Dawson Leery's desktop on his computer. You could read his IMs, email, calendar etc. It was kind of a promotional format for the show and allowed fans to connect to the show in, what was then, a new manner.
I found this about it on YouTube: https://www.youtube.com/watch?time_continue=2&v=uzPLlv6WwtU