The idea of a person or group of people experiencing strange events and eventually discovering that they're actually dead (usually because of a car crash) has been used in numerous films, TV shows, comic books and short stories for several decades.
The earliest example that I'm aware of is the short story An Occurance at Owl Bridge Creek. I believe the first movie to use the idea was Outward Bound (1930).
Apart from Reeker, Dead End and Campfire Tales, other recent films with the exact same twist include Jacob's Ladder, The Locals, Room 6, Stay, Soul Survivors and Rest Stop.
Reeker and Dead End may be unoriginal, but it's illogical and unfair to call them rip offs. If they are, then so are all the other movies I've mentioned above - including Campfire Tales.
There are no original ideas anymore. Every possible kind of story has already been told. The best we can hope for is that film-makers keep finding entertaining and intriguing ways of presenting or re-interpreting variations of existing concepts.
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