What my associate is trying to say is that our new brake pads are really cool.

You're not even going to believe it. Like, um, let's say you're driving along the road with your family. And you're driving along la-li-la! And then, all of the sudden there's a truck tire in the middle of the road. And you hit the brakes. Errrrrrrrrrrr! Whoa, that was close. Now let's see what happens when you're driving with the 'other guy's' brake pads. You're driving along. You're driving along and all of the sudden the kids are yelling from the backseat, 'I got to go to the bathroom, daddy!', 'Not now, damn it!', truck tire, eeeeeeeeeee, 'I can't stop!'. Help! There's a cliff! Aaaaaaah! And your family's screaming 'Oh my god, we're burning alive!' 'No! I can't feel my legs!'. In comes the meat wagon. And the medic gets out and says, 'Oh, my god.'. New guy's in the corner puking his guts out. All because... you want to save a couple of extra pennies.