I do not remember where, so don't quote me on it, but from what I've read he was contractually obligated to do another Ace Ventura if one was green lighted.
With him having to do another, why not do your best and promote it most positive way possible?? if you don't it affects your career as your whole. Unlike in theatre you cannot runaway from film disasters.
He originally agreed to a Mask 2 and it was all over the media and then soon after backed out of it. Its pretty clear he signs on without obligation to do a sequel, if he did not there would have been a Ace Ventura 3, Mask 2, and Dumb and Dumber 2 (<with his involvement)
Although there wear strong rumors of him going against is non-sequel clause for another Bruce Almighty.
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