It's been a while since I saw this movie, but I remember that all of the drinks in this movie is made by The Coca-Cola Company. I mean to the point where people have coke instead of coffee. Pretty funny, really. I hope it helped the funding.
shareYeah, it was blatantly obvious. Keaton would be going to the Coke machine all the time and the machine would be in the background of every scene (you'd see the bright red and the full text). Everybody was always drinking Coke. People didn't even drink coffee. It was always Coke.
It was hilarious. I guess in a way, it's either selling out or if you want to be artsy or wax philosophical about it, it's just a perfect microcosmic reflection of the tabloid paper and the advertising dollars that prop it up.
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I have no problem with this kind of product placement
as long as it's not him drinking the soda, exhaling refreshed
and saying something like "Wow this tastes great!".
It went naturally into the movie... many offices have
vending machines so it wasn't distracting or annoying...
(for me at least).
CocaCola is one of those companies I have a major dislike of, but I wasn't too bothered about this - to be fair, Marisa Tomei tells him right at the start he might as well be pouring battery acid down his throat, so it's not all ass-kissing the sponsor...
"Wait till they get a load of me!"
COKE RULZ!!
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