Macy's
Does anyone know why Macy's refused permission to use their name in this remake? Did they object to the script or just not care? Another reason?
When God made Tom Cruise, he was only joking.
This article explains it... http://articles.latimes.com/1994-04-17/entertainment/ca-47060_1_34th-street
In short-"We feel the original stands on its own and could not be improved upon," said Laura Melillo, a spokeswoman for Macy's.
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http://reelbloody.blogspot.com/
Interesting article. Even though the store was named Cole's, even as a child, I'd always assumed they were "supposed" to be Macy's. I bet a lot of people still associated Macy's with this version.
If the original couldn't be improved upon, why did they allow other versions to use their name? Does anyone know if the original movie was written specifically with using Macy's in mind? If so, wouldn't Macy's also take issue with the use of "34th Street" in this film? I guess they couldn't really sue over the title, but it still somewhat links this movie to their brand.
I was young when this movie was released, but I really don't remember it being a bomb worthy of being shunned.
Richard Rickman is a respected therapist. Rick Rickman will sell you a used Grand Cherokee.
I still have those same questions. I mean I know they said that the original didn't need to be updated/approved upon, but I still think they would want that advertisement.
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http://www.reelbloody.blogspot.com
All advertisement isn't always good advertisement, maybe they were worried about how they'd be portrayed in the remake.
shareWell, the article mentions that Macy's was having financial problems at the time of the movie, so they may not have wanted the extra attention, which I could see as a reason. But their official response referencing the movie doesn't make sense b/c they should have included the other two versions. Just makes you ask, "well, what about...?"
It was their decision of course, but there's a logic gap.
Richard Rickman is a respected therapist. Rick Rickman will sell you a used Grand Cherokee.
I know this is and old thread, but that's true. The financial woes and merger depicted in this remake mirrored exactly what Macy's was going through at the time. It was clear they did not want their already public issues to be depicted in a feature-length movie. And the fact that they gave permission to the previous remakes points to them declining due to the issues they had with the plot and not the remake. I'm sure they would have loved to have their name included, considering the cast and crew involved along with it being the first theatrical remake.
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