MovieChat Forums > Miracle on 34th Street (1994) Discussion > Sending Shoppers Elsewhere.....?

Sending Shoppers Elsewhere.....?


Why did the store bother sending customers elsewhere to buy their gifts? Couldn't they have just done price matches instead and saved the customers a trip going elsewhere?

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I think the point was to get the shoppers the best possible gift.

"Do you even remember what you came here to find?"

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Plus price matching was hard before the internet. Unless you had a flyer you had no proof you were credible.

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[deleted]

As one customer said the store was putting the parents before the dollar. That means the store was showing their customers were more valuable than the money they spent.

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