A cool reference from an awesome movie...
...anyone notice that James Coburn's character's name is George Kaplan – an old-school CIA agent from the bad old days. It so happens, that in Alfred Hitchcock's masterpiece "North By Northwest", Cary Grant's character is mistaken for a fictional CIA operative named George Kaplan – a fake persona the CIA created to keep James Mason on the run.
There is no way this is a coincidence. Bravo, Bruce Willis and Robert Kraft (not the Kraft that owns the New England Patriots, I think...) – great reference.