Lost 33% of audience in season five (94-95)
That’s a huge drop for a show that was steadily building up to that point.
I think it’s due to the cultural change that took place in 94, with a move away from wanting to be materialistic and rich (a big part of the appeal in season 1) to wanting to be grungy.
The mid 90s were quite different to the early 90s. They couldn’t really move with the times and make the cast Seattle hipsters so they had to work with what they had.
Most shows with such a big downturn in viewers would be cancelled but I guess it was still enough to sell commercials.