MovieChat Forums > Kill Me Again (1989) Discussion > Sabotaged by bad marketing?

Sabotaged by bad marketing?

posted 15 years ago by eStreetBeat
4 replies | jump to latest

Anybody else suspect the marketing of this flick may have been the chief cause of its relative obscurity?

Look at the movie's poster: pure 80's action flick kitsch. Clearly aimed at the Arnold-Sylvester-Jean Claude crowd... Which is ironic, because by 1989 that genre was breathing its last gasps; whereas, if they had marketed it as the hip, indie-ish neo-noir flick that it is, they probably would have cashed in on the ground floor of a genre that was just beginning to thrive at that time...

But I'm just going strictly by the poster--and assuming it's indicative of the rest of the film's marketing. Anyone remember it from back in the day? (I was around then, but--unfortunately--I was living the 80's in a pretty cliche sort of way. So much of that decade is now fairly vague and hazy for me, sadly!)

Quid novi? Vidistine nuper imagines moventes bonas?

[–] moviestar26 15 years ago

The poster clearly represents the movie as a action flick. It does not give the right perception. Hoever one has to take the movie for what it is. The publicity and marketing for the movie did not promote the movie hence why it came and went unnoticed.

[–] 15 years ago

[deleted]

[–] mmandy007 13 years ago

I am one of the few people who actually saw this in a movie theater in November 1989 in Hollywood at a tiny art house theater.

Here is the link to the original poster which was outside the theater & in the Newspaper ads:

http://images.moviepostershop.com/kill-me-again-movie-poster-1989-1020204097.jpg

[–] armagecko 10 years ago

Yeah, definitely not marketed as an action flick there.