Wasn't it 'personal' in the previous 2 sequels, as well?
In Jaws 2, the shark first appears hanging out around the sunken Orca ship, then makes its way to Amity where the Brody's live.
Then, in Jaws 3, a mother and baby shark just happen to terrorize the theme park where the Brody son happens to work, and actually arrives when the younger brother Brody also happens to be visiting.
Seems like its ALWAYS been personal, wouldn't you say?