Why did "The Voyage Home" do so well at the box office?
It's the highest grossing of the first ten Trek films and the only one of them to gross over $100 million at the domestic box office. Was it simply because it was the type of Trek movie that was the most "accessible" (i.e. you didn't necessarily have to be a hardcore Trekker to enjoy it) to the masses. I always assumed that it was because of the sheer novelty (or taking Trek in a place that we hadn't yet gone before) of seeing Kirk, Spock and crew visit "our time" and get into some cute fish-out-of-water hi-jinks.
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