This poster
http://upload.wikimedia.org/wikipedia/en/c/c4/Name_of_rose_movieposter.jpg
Oh i get it, it's like Inspector CLouseau in medieval time isn't it? I mean the tagline and the Connery expression makes it obvious this is a wacky romp. "Based on the hilarious book by Umberto Eco. Connery as you never seen him before as the blundering monk detective, William of Baskerville. Just WHO, in the name of GOd, is getting away with murder!?"
More like, who, in the name of god, approved this poster. Cause if they didn't get fired, they did kinda get away with murder.