Why was Who Dares Wins retitled The Final Option in American?

Americans didn't and still really really don't know about the SAS. So having a film titled after their famous motto would go nowhere. I saw the Final Option as a kid when it came out in the early 80s. I probably wouldn't have seen " Who Dares Wins ".

As the other guy said, "who dares wins" just doesn't have any context for Americans; it doesn't invoke anything except the basic meaning of the words, and given that it's kind of a clunky title for a movie. 'The Final Option' was definitely a better choice for export.

Maybe a better title would be: "Who Cares Who Wins"?

SpiltPersonality

I do not know the answer, but I disagree with the views already expressed that "Who Dares Wins" does not mean a thing to U.S. citizens. It is a powerful, command motto to have in mind in a difficult situation, wherever you were born, and whomever you are.

I did not know that was a coined phrase in usage by the Special Action Service personnel, and yet I thought it was a great title for an action movie even before getting information about the film.

I suggest it could have something to do with a similar title already «taken» by a television series...