No no no no my fluffy little rosebuds, you're all barking up the wrong lamp-post! There is a logical solution, and here it is.
The barman's actual words (in the radio series at least) are: "Are you going to see the match this afternoon?". Nothing about actually going to the game itself. He may simply be enquiring about whether they intend to watch it on TV. And as Arthur is supposed to live somewhere in the West Country, it's pretty unlikely he, Ford or anybody else would be hot-footing it to Highbury, which is almost certainly a two or three hour drive away. So far, so simple.
Of course, it is (purportedly) a Thursday. The only football matches played on Thursdays in those days, apart from the occasional cup replay or rescheduled league match, would be European matches. I could be wrong, but as I recall, the (now defunct) European Cup-Winners' Cup matches were played on Thursdays, with UEFA Cup (now the Europa Cup)matches played on Tuesdays and the European Champions' Cup (now Champions' League) matches played on Wednesdays.
However, these games were all played in the evenings, usually kicking off at around 8pm local time, and the match the barman mentions is being played in the afternoon. Since it is not specifically mentioned that Arsenal are playing at home that day, it could be a reasonable assumption that Arsenal are participating in some such match on the other side of Europe, perhaps in some god-forsaken Eastern Bloc toilet, which would mean that, given the time difference, from a British perspective the match does indeed kick off in the afternoon, and this match is being shown on TV. Thus the reasoning behind the barman's quite pertinent question.
QED.
(For any disparities between the barman's actual words in the many incarnations of H2G2, I refer you to DNA's regular excuse that this is all merely to do with the completely random and inconsistent nature of the space-time continuum.)
"Vegetable rights and peace!"
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