Something to remember, Eric, is that many of the people fighting the war at that time, grew up watching John Wayne (among others) a decade before, in Saturday matinee's at their local theatres.
It would be a natural assumption that these people would not only be aware of John Wayne, but already consider him "iconic", having witnessed his exploits on (literally) a weekly basis, when they were of a more impressionable age.
On top of that, Wayne had already filmed John Ford's vaunted blockbuster, Stagecoach, which made him an almost overnight international star.
By 1941, he could already be considered a major Movie Star to people of all ages.
...and that goes for not only for Americans, but anyone in the world who grew up watching him at the movie theatre....like the Japanese we had just begun fighting.
Tell me, you love your country?
Well, I've just died for it.
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