He's not such a lousy businessman after all
So he buys the Rams for $67 million, even though it has a book value of only $19 million. Then there's an exchange between the two businessmen about how Pendleton/Farnsworth's antics have sent the company's share price plummeting.
The Rams today are worth $1 billion and if they go ahead and move back to LA, their value is estimated to go up to somewhere between 2 and 3 billion dollars. Not a bad return for a $67 million investment 37 years ago!