What could Disney do to promote the film more?
What do you think Disney could do to make The Rescuers more popular? In what ways could they promote it. Aside from making a remastered Special Edition, I think they should:
Release more merchandise - I see thousands of soft toy Simbas, Nemos, Flounders etc, yet I've never seen any Benards, Biancas, Evinrudes etc. And what about T-Shirts and ceramics? I've never seen any of those either.
Release a DVD pack containing The Rescuers and its sequel. It doesn't cost much to do, and if it's at a lower price than buying the DVDs seperately, then it should boost sales.
Make the DVD more widely known by giving it a decent advertising campaign. People aren't going to buy films they don't know about.
What are your thoughts?