2003 DVD apparently goes out of print...
That blasted DVD edition of the film, released on May 20th, 2003 and originally priced at a suggested retail price which some stores interpreted at $29.99, has finally (it appears) to have gone out of print. Amazon.com only has listings for third-party offers, while the official Disney DVD site lists it as 'Not Currently Available.'
Hearing that a Disney DVD is going out of print is usually bad news, because it means that if we want to ensure ourselves a copy of a certain film, we better pull out money that we may not even have and rush to get one before they're all gone. But we've had over eight blasted years to get a copy of this cheap piece of trash that was the 2003 DVD edition, and we've been looking at the same now-hideous cover since 1999 (twelve years!). This means that Disney has a future release now planned, and we should expect it within the next few years (sources pointed to March of 2013). The bad, BAD news is that the blasted 1990 sequel has gone out of print as well, and I highly doubt Disney means to do what it should and burn the original masters. If they, after a criminally foolish decision, find it clever to market the two films together, we're going to have MAJOR problems. The only reason I own that piece of crud is because it was a gift (or a sick joke) and it didn't cost me anything. I don't want to be forced to give my money to that.
Anyway, not long ago, Disney began marketing their copies of The Rescuers at certain retailers with a 'special edition' shiny slip-cover which blended two pieces of artwork together and wasn't particularly appealing. Still, Disney made an effort to sell all available copies, which considering the unbelievably bad quality of the DVD, must not have an easy task. As much as I adore the film, I don't feel like the DVD was worth-while, having more than one copy of previous VHS releases.
I hope Disney realizes that if the film didn't sell particularly well (which is not even the case, really) that it is so thanks to their poor marketing (did you ever see a TV ad, a DVD ad, any sort of announcement that this DVD was to be released? Well, there's wasn't one), and the little effort they put into this release. They had better consider the $48,000,000 box office tally (40 times its estimated budget costs), among other excellent results when choosing how much time they'll devote to a new release. I'm tired of hearing the movie being criticized as 'crummy-looking' simply because the home-video releases look worse and worse with each new edition. The 1992 has beautiful vivid colors, but lacks sharpness due to the lower quality of the format. You'd think this would not be an issue on the DVD, but unfortunately, this was put together from badly handled copies of the original masters, and looks awful.
Well... let's see what happens now.
http://www.petitiononline.com/drescuer/petition.html Sign petition, save The Rescuers!