80's Too Much Makeup

True but they can't do much about it now. Some are better than others make-up wise I guess.

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Lots of colors in makeup and hair

You're absolutely right and that is what gives the impression of (too) much make-up. Generally speaking women don't put less make-up on nowadays as they did back than it's only less colourful and more "naturally" looking. I'd even say they wear more make-up nowadays (there is also more stuff available).
I remember even in the 90s when the make-up artist prepared us for fashion shows (where you generally use heavy make-up) she used to put on make-up (underneath maybe some cover stick to cover spots), mascara, eyeliner, eye shadow, lipliner and lipstick, rouge and powder. Nowadays it's concealer, sometimes even two different make-ups (a pale and a dark brown one, to "contour" the face), which you have to blend in with a brush, maybe even another layer of make-up to highlight certain parts, bronzer, rouge and highlighter on the cheeks, mascara, eyeliner, eye shadow foundation, eye shadow, eyebrow pencil, lipliner, lipstick (maybe some gloss on top of it) - all of course in natural or nude colours.
Of course, ordinary women (back then as well as now) usually don't wear that much make-up (although I do know some exceptions) on a day to day basis.

Vidal Sasson made these pots of streak-on colors so you could "paint" on your hair (the ad showed a model with what else? Geometric figures on her hair!) I forget what those were called, though.

Funny, just the other day I saw something in a magazine about colours with which you can put motives on your hair (the model did have an palm tree on her hair) nad I just thought that looks ridiculous. I can't remember it from the 80s but I definitely remember geometrical figures (especially the Mondrian-style design of Studio Line hair gel).

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