I hadn't thought about this in a long while, but suddenly I remember what a big thing the "Gatsby Look" was, or more accurately, what it was supposed to be. Gatsby was promoted in advance as if it would be the biggest thing since Gone With the Wind, and every type of business jumped on the bandwagon. I was in high end retail then, and I can tell you that it was far more than clothes. Usually in shades of white or cream, there were Gatsby sheets, towels, tablecloths and napkins, wool throws, even dishes and who knows what else. The movie, though successful, never reached the cultural levels predicted and stores everywhere had piles of Gatsby merchandise on clearance tables.
Initially the across-the-board tie-in merchandise was touted as the coming thing in movies, but after Gatsby I don't think the idea was ever used outside films aimed at children and teens.
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