The Gatsby Look


One thing that I think had the result of making this movie look silly back in 1974 was the Gatsby Look fashion propaganda that was a part of the movie's ballyhoo. Really, who would have wanted to dress in the fashions of the 1920s??? Anyone remember it at all?

God is subtle, but He is not malicious. (Albert Einstein)

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I remember my mother and her friends wearing and wanting to wear similar out fits. Most likely you are a man. I guess it's just another mystery about women.

*The shape-shifter is in and will take your calls now.

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For months before this film opened it had tie ins with fashion, food and all sorts of items. I forget which one of the high end NY department stores had the exclusive, it might have been Bloomingdales. They had Gatsby windows showing off the clothes line. It seems odd that this kind of a film would generate so much advance buzz but Evans and Redford were both on top then. I remember seeing the film when it first opened on Broadway at Loew's State and being indifferent about it. I went to see it a second time when it played the neighborhood run. I bought the DVD and watched it again tonight and still feel the same way, its beautiful to look at, I think Redfords great but............I don't know I just think Mia Farrow is all wrong as Daisy and theres just something missing.

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The fashions of the 1920s were superb! Those clothes still look great.

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I for one thought the men's suits were fantastic looking. I especially enjoyed the collar bars (remember when those came back in the 80's and lots of men wore those?) The suits were so crisp and cut so nicely. Any man would look good in them.

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I hadn't thought about this in a long while, but suddenly I remember what a big thing the "Gatsby Look" was, or more accurately, what it was supposed to be. Gatsby was promoted in advance as if it would be the biggest thing since Gone With the Wind, and every type of business jumped on the bandwagon. I was in high end retail then, and I can tell you that it was far more than clothes. Usually in shades of white or cream, there were Gatsby sheets, towels, tablecloths and napkins, wool throws, even dishes and who knows what else. The movie, though successful, never reached the cultural levels predicted and stores everywhere had piles of Gatsby merchandise on clearance tables.

Initially the across-the-board tie-in merchandise was touted as the coming thing in movies, but after Gatsby I don't think the idea was ever used outside films aimed at children and teens.

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