Its a "mash up" of many politicians and campaigns, not only in California but in other states where the screenwriter had experience as a speechwriter.
Bill McKay is a guy running for Senate with an ex-Governor father. When The Candidate was made in 1971, Jerry Brown was the California Secretary of State with an ex-Governor father(Pat)...and clear intentions to run for Governor himself. (He did in 1974, and after two terms is now Governor again -- in 2011 -- two decades after his last terms ended.)
Jerry Brown's father, Pat, won two terms as California Governor(beating RICHARD NIXON the second time, in 1962 -- Nixon had lost the Presidential to Kennedy in a close race, and thought the California Governor's race would be "easy" ) but lost Pat Brown his attempt to win a third when Ronald Reagan beat him.
Tunney-Murphy and, I think, other races (like Governor Ronald Reagan versus Democrat Jesse Unruh in 1970) were brought into "The Candidate" for "anecdotes." I think the one at the forest fire where McKay is there and sitting US Senator Crocker Jarmon choppers in and announces aid was based on the Reagan-Unruh race, with Governor Reagan choppering in.
Some of the other anecdotes were drawn from Larner's work for and knowledge of Democratic candidate like Robert Kennedy(McKay is from a "political family"), Eugene McCarthy, and New York Mayor John Lindsay.
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