Question on why they wanted McKay as candidate
Maybe I missed an important exchange of dialogue in the movie, but it was never clear to me why they originally wanted McKay to run for office and have him lose the election.
Did they just want anyone to challenge the incumbent and perhaps shave some votes? Get campaign money and make a business out of it so they'll have jobs? Or they wanted him for a different reason entirely.
I was confused by this. Can someone explain?
Thanks.